Tottenham Hotspur have named German automaker Audi as their official car partner,

As part of the four-year agreement, the car company will see its iconic four-ring logo feature on digital signage and perimeter LED boards at Spurs’ new stadium. The company’s branding will also feature on the club’s social media platforms and in-stadium television network, as well as on the venue’s big screens, which are the largest in any stadium in Western Europe.

The stadium, however, has experienced significant delays, with the arena’s opening put back due to safety concerns.

Fran Jones, head of partnerships at Tottenham Hotspur, said: “Audi is a premium brand, so we are delighted to have it on board alongside a number of other leading club partners. We look forward to welcoming Audi and offering them the opportunity to showcase their products across the club.”

Andrew Doyle, director of Audi UK, added: “The partnership brings two progressive brands together – Audi and Spurs. The club’s legendary captain Danny Blanchflower famously spoke of ‘doing things in style’ – this, with our commitment to quality, guides everything we do. Our shared principles of beautiful design and the most advanced technologies further cements our belief that Audi and Spurs will be the perfect marriage.”


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